The creator of the brand has relied on affordable cars. Comfort and safety at an affordable price. This rule applies both to the first model in the lineup - Type A, and to the modern powerful crossover Citroën C5 Aircross (sales start June 2019). In 2010, the company opened 88 showrooms in Brussels, where the first electric car, the Citroën C-Zéro, was introduced.

Citroen is the first company to offer the world a service - Multicity, which helps comfortable movement. In 2012, two models are produced - Citroën C4 Sedan and C-Elysée mainly for the Chinese and Russian markets. In 2015, the brand receives an award in the category "Best Engine of the Year". The invention was the turbocharged 3-cylinder PureTech. This engine will carry the title of “best” for 4 years in a row. The company received the title 3 times in the WTCC World Championship.

The most popular models are the roomy Citroen C2, Citroen C3 (with many features), Citroen Berlingo (with an extra side door), Citroen C4 (elegant design + interior comfort).