BMW and Brilliance Auto have launched a new Chinese brand, Zinoro. Luxury cars are sold under the brand. In 2013, the company introduced the five-door all-wheel drive Zinoro 1E crossover with a capacity of 136 hp. In fact, this is a variation of the BMW X1. Manufacturers have upgraded optics, a bumper and a radiator. The car is aimed at the Chinese market.

The standard equipment will include:

  • Heated front seats;
  • multifunction steering wheel;
  • multimedia;
  • Rain sensor;
  • climate control;
  • security packages.

The brand’s first-born was introduced in Guangzhou. The model has been tested in Europe. Zinoro plans to produce an electric car, supporting the concept of environmentally friendly cars. The brand should compete with the Denza brand. Zinoro will be positioned as an independent company with its own dealer network. In 2016 the world saw the second model of the brand - the Zinoro 60H all-wheel drive SUV, built on the BMW X1 Long Wheelbase platform, with automatic transmission and an engine with 170 hp.