Since 1944, the South Korean company Kyungsung Precision Industry has been manufacturing scooters and bicycles. Later, the first Brisa passenger car appeared - in 1973. The brand changed its name to a more harmonious Kia. They decided to abandon the production of motorcycles. In 1997, a merger took place, as a result of which the Hyundai Kia Automotive Group was born. Headquarters - located in Seoul. Factories are found in Europe and Asia. In Russia, Kia cars are produced by IzhAvto OJSC.

The brand produces, in addition to cars, commercial vehicles. In the golf class is the Cerato sedan. In business class - Opirus and Magentis. In the off-road segment, Sorento and Sportage. Also in the range of Kia there is a minivan - Carnival. Cars are sold in 170 countries. Sales volume - 650,000 cars per year.

Popular models are KIA Rio, KIA Sportage, KIA Cee’d. The brand stands out for its affordable cost and original bright design. KIA accounts for 7.9% of auto sales in Russia. Korean cars come with improved navigation technology and audio. In the annual ranking of JD Power, the KIA brand has established itself as a reliable. Mark got to 2 place of honor, passing Porsche ahead.